{"id":6757,"date":"2025-08-20T08:30:03","date_gmt":"2025-08-20T12:30:03","guid":{"rendered":"https:\/\/www.deeds.com\/articles\/?p=6757"},"modified":"2025-08-20T08:30:05","modified_gmt":"2025-08-20T12:30:05","slug":"ai-is-replacing-real-estate-professionals-true-or-false","status":"publish","type":"post","link":"https:\/\/www.deeds.com\/articles\/ai-is-replacing-real-estate-professionals-true-or-false\/","title":{"rendered":"AI Is Replacing Real Estate Professionals: True or False?"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded is-style-rounded--1\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"515\" src=\"https:\/\/www.deeds.com\/articles\/wp-content\/uploads\/2025\/08\/is-ai-replacing-real-estate-professionals.webp\" alt=\"\" class=\"wp-image-6758\" srcset=\"https:\/\/www.deeds.com\/articles\/wp-content\/uploads\/2025\/08\/is-ai-replacing-real-estate-professionals.webp 1200w, https:\/\/www.deeds.com\/articles\/wp-content\/uploads\/2025\/08\/is-ai-replacing-real-estate-professionals-300x129.webp 300w, https:\/\/www.deeds.com\/articles\/wp-content\/uploads\/2025\/08\/is-ai-replacing-real-estate-professionals-1024x439.webp 1024w, https:\/\/www.deeds.com\/articles\/wp-content\/uploads\/2025\/08\/is-ai-replacing-real-estate-professionals-768x330.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">AI tools have been automating real estate sites, personalizing home searches, and handling a good deal of desk work for some time now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI (artificial intelligence) gleans information from government records, the Multiple Listing Services, and other data sources. It\u2019s used in marketing, budgeting, and communications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The vast majority of brokerages surveyed this year say their agents depend on AI to assist with some part of their work. AI is part of most any online platform these days; so those who say they don\u2019t use it, well, maybe they do.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Yes, the AI Real Estate Agent Exists.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A company called eSelf AI supports one Portuguese brokerage serving mostly U.S. and Brazilian clients. It can learn buyer preferences, pinpoint matching listings, and offer remote tours. It answers messages immediately, doesn\u2019t let anything slip through the cracks, and crunches numbers in a flash. It\u2019s brought in $100 million worth of sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then there\u2019s <a href=\"https:\/\/www.deeds.com\/articles\/can-ai-empower-home-buyers-to-represent-themselves-this-month-homa-debuts-in-florida\/\">Homa<\/a>, already guiding home buyers in Florida. This new, AI-focused real estate company claims to remove the \u201cred tape, middlemen, and mystery\u201d from a deed transfer. It guides a buyer through the whole process, one step at a time. It does not, however, claim to fully replace the human agent. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While machine learning has not made human beings obsolete, today\u2019s \u201cAI agents\u201d can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Guide potential buyers through a portfolio of thousands of listings, day or night.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digest all the research and data that could possibly be relevant to a decision at just the moment it\u2019s needed, and enable a party to estimate the gains that a particular negotiation could bring in returns.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Draft legally and factually effective contracts.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set up showings and release smart locks at scheduled times.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Present information immediately on any aspect of a property.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suggest properties and prices that align with personal preferences. \u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Find red flags in contracts.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manage funds in escrow.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">AI agents can also handle follow-up assistance for buyers after they close on their homes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI Solves Problems\u2014But Creates Problems, Too.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI solves problems. And it keeps solving them better as it works, then gets human feedback.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the next few years, AI could learn much more \u2014 enough to do complicated work as a matter of course:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provide tools to predict weather and climate impacts.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Expertly calibrate energy use in smart homes.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discern whether a structural issue needs an engineer\u2019s inspection and recommendations.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Produce unbiased appraisals.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ah, you say (because you read <em>Deeds.<\/em>com regularly)\u2026 But AI could also replicate bias, because it learns from all the material we feed into computers. Bias in, bias out! And yes, that\u2019s an issue that has yet to be solved, even by the world\u2019s most innovative leaders.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s more, AI might give the false impression that complex deed transactions can be done without lawyers, financial advisers, or tax experts. These professionals supply important, case-specific guidance to help their clients make good decisions in specific situations. (<strong><em>Note:<\/em><\/strong> While we\u2019re real writers here, not AI, we at <em>Deeds.com<\/em>&nbsp;can help you get oriented on matters involving deeds, but cannot provide financial or legal advice.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And as you\u2019ve probably noticed, AI can be one heck of an internet nuisance. Some agents are keen on playing with AI-generated room layouts, when a home shopper just wants to see what the place looks like. A buyer might want the choice of trying out different interior decoration styles \u2014 but for sellers\u2019 agents to show them enhanced imagery can border on misleading advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And speaking of misleading, Dave Conroy, the director of emerging technology at the National Association of REALTORS\u00ae, <a href=\"https:\/\/www.floridarealtors.org\/news-media\/news-articles\/2024\/05\/real-reasons-ai-cant-replace-real-estate-professionals\">warns agents<\/a>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>[The generative AI tool]<\/em> <em>ChatGPT is an excellent tool and may jump-start creativity, but your expertise will be needed to verify accuracy.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conroy elaborates:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>You need to know that the results of ChatGPT-created text are generally 80% to 90% accurate, but the danger is that the output sounds confident, even on the inaccurate parts.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If an agent isn\u2019t careful, it\u2019s easy to publish a property description with mistakes, fall afoul of copyright law or fair housing policy, or communicate with people in inappropriate ways.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Anything Humans Do, AI Can Do Better? Probably Not. &nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-style-rounded is-style-rounded--2\"><img loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"991\" src=\"https:\/\/www.deeds.com\/articles\/wp-content\/uploads\/2025\/08\/anything-humans-can-do-ai-can-do-better.webp\" alt=\"\" class=\"wp-image-6759\" srcset=\"https:\/\/www.deeds.com\/articles\/wp-content\/uploads\/2025\/08\/anything-humans-can-do-ai-can-do-better.webp 692w, https:\/\/www.deeds.com\/articles\/wp-content\/uploads\/2025\/08\/anything-humans-can-do-ai-can-do-better-209x300.webp 209w\" sizes=\"auto, (max-width: 692px) 100vw, 692px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Contrary to what some tech proponents seem to believe, the human touch is priceless. Here are just a few reasons why. And if you\u2019ve bought a home before, you can likely add to the list:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A human agent knows when a buyer\u2019s eyes are glazing over, and prompts the buyer to remember particular things.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An agent knows where the seller will compromise with a discount or a fix for a problem after the inspection is done.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A skilled buyer\u2019s agent negotiates with the seller\u2019s agent and relates empathetically to cues. Skilled agents can tell when give and take is possible, and ultimately acceptable, even desirable, to everyone.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An experienced agent listens for issues next door, and remembers what other buyers have said that could be relevant to this one.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Local brokerages have networks and can call on other professionals for tried-and-true help.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Could AI eventually take over negotiations? It will certainly inform them. An AI agent could give a party the confidence to counter an offer right away, for example, by producing up-to-the-minute comps and neighborhood data. Homa\u2019s tool equips the parties with \u201cnegotiation prompts\u201d and guides its customer\u2019s interactions all the way through closing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the AI agent will likely always need some level of human oversight. There\u2019s something to be said for the fine art of working with delicate human emotions \u2014 and it\u2019s indispensable where co-buyers are persuaded, and the deeds to precious homes transferred.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Verdict on AI? It\u2019s Mixed.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI is a two-edged sword. It will undoubtedly lower administrative costs for many firms. Because AI can process information and generate correspondence 365 days a year, seven days a week, 24 hours a day, it\u2019s an efficiency powerhouse that no human being can match. And it\u2019s already replacing major portions of administrative jobs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s great with data, and unable to comprehend the emotional impact of misunderstandings. It cannot save a deal or head off litigation the way an empathetic and skilled negotiator can. At least not now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At its best, artificial intelligence could transform real estate in a positive way, by lessening the need for human agents to compose listings, handle document reviews, and work on repetitive tasks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It would be silly to claim this technology won\u2019t transform real estate. It\u2019s already doing so. And still, there is and always will be a need for human instincts at the core of the business of deed transfers.<\/p>\n\n\n\n<div class=\"wp-block-group has-accent-5-background-color has-background has-small-font-size is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Supporting References<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zain Jaffer for <em>HousingWire<\/em>, from HW Media, LLC:\u00a0 <a href=\"https:\/\/www.housingwire.com\/articles\/the-real-estate-agents-new-job-description-what-ai-cant-replace\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Real Estate Agent\u2019s New Job Description: What AI Can\u2019t Replace<\/a> (opinion piece published Apr. 14, 2025).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jonathan Delozier for <em>HousingWire<\/em>, from HW Media, LLC: <a href=\"https:\/\/www.housingwire.com\/articles\/worlds-first-ai-real-estate-agent-has-already-made-100m-in-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">World\u2019s First AI Real Estate Agent Has Already Made 100M in Sales<\/a> (Mar. 14, 2025; citing eSelf AI CEO Alan Bekker and Christie\u2019s of Porta da Frente CEO Jo\u00e3o C\u00edlia, both interviewed by <em>Fox Business<\/em>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Richard Westlund for <em>Florida REALTORS<\/em>\u00ae: <a href=\"https:\/\/www.floridarealtors.org\/news-media\/news-articles\/2024\/05\/real-reasons-ai-cant-replace-real-estate-professionals\" target=\"_blank\" rel=\"noreferrer noopener\">The Real Reasons AI Can\u2019t Replace Real Estate Professionals<\/a> (May 22, 2024).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And as linked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More on topics: <a href=\"https:\/\/www.deeds.com\/articles\/artificial-intelligence-for-home-searches-actually-works-and-look-at-what-else-ai-can-do\/\">AI for home searches<\/a>, <a href=\"https:\/\/www.deeds.com\/articles\/can-ai-empower-home-buyers-to-represent-themselves-this-month-homa-debuts-in-florida\/\">Buying without an agent, with AI<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Photo credits: <a href=\"https:\/\/www.pexels.com\/photo\/code-projected-over-woman-3861969\/\" target=\"_blank\" rel=\"noreferrer noopener\">ThisIsEngineering<\/a> and <a href=\"https:\/\/www.pexels.com\/photo\/a-man-pointing-inside-a-cabinet-8978613\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meruyert Gonullu<\/a>, via Pexels\/Canva.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI tools have been automating real estate sites, personalizing home searches, and handling a good deal of desk work for some time now. AI (artificial intelligence) gleans information from government records, the Multiple Listing Services, and other data sources. It\u2019s used in marketing, budgeting, and communications. The vast majority of brokerages surveyed this year say [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[134,131],"tags":[199,2685,202,558,2687,2686,1747,985],"class_list":["post-6757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-real-estate","tag-ai-in-real-estate","tag-ai-real-estate-agents","tag-artificial-intelligence","tag-housing-market-trends","tag-machine-learning-real-estate","tag-property-search-automation","tag-real-estate-contracts","tag-real-estate-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Is Replacing Real Estate Professionals: True or False? - Deeds.com<\/title>\n<meta name=\"description\" content=\"Will AI replace real estate agents? 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