{"id":6769,"date":"2025-08-25T07:53:56","date_gmt":"2025-08-25T11:53:56","guid":{"rendered":"https:\/\/www.deeds.com\/articles\/?p=6769"},"modified":"2025-08-25T07:53:59","modified_gmt":"2025-08-25T11:53:59","slug":"lennar-bets-on-battery-making-startup-for-texas-homes","status":"publish","type":"post","link":"https:\/\/www.deeds.com\/articles\/lennar-bets-on-battery-making-startup-for-texas-homes\/","title":{"rendered":"Lennar Bets on Battery-Making Startup for Texas Homes"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded is-style-rounded--1\"><img loading=\"lazy\" decoding=\"async\" width=\"1198\" height=\"457\" src=\"https:\/\/www.deeds.com\/articles\/wp-content\/uploads\/2025\/08\/lenar-bets-on-battery-making-startup.webp\" alt=\"\" class=\"wp-image-6770\" srcset=\"https:\/\/www.deeds.com\/articles\/wp-content\/uploads\/2025\/08\/lenar-bets-on-battery-making-startup.webp 1198w, https:\/\/www.deeds.com\/articles\/wp-content\/uploads\/2025\/08\/lenar-bets-on-battery-making-startup-300x114.webp 300w, https:\/\/www.deeds.com\/articles\/wp-content\/uploads\/2025\/08\/lenar-bets-on-battery-making-startup-1024x391.webp 1024w, https:\/\/www.deeds.com\/articles\/wp-content\/uploads\/2025\/08\/lenar-bets-on-battery-making-startup-768x293.webp 768w\" sizes=\"auto, (max-width: 1198px) 100vw, 1198px\" \/><\/figure>\n\n\n\n<p><em>Base Power <\/em>is the name of an electricity startup, founded just two years ago in Austin, Texas. This new firm is part of a growing network of Virtual Power Plants (VPPs). These systems provide a way to store battery power, so the lights stay on during <a href=\"https:\/\/www.deeds.com\/articles\/acquiring-a-deed-in-stormy-times-consider-the-contractors\/\">stormy times<\/a> or when the grid is overwhelmed.<\/p>\n\n\n\n<p>Calling itself \u201cthe modern power company for the electric era,\u201d Base itself is powered by venture capital. It\u2019s run by veterans of Apple, Tesla, and other large tech companies.<\/p>\n\n\n\n<p>Now, the massive home building company Lennar has taken a stake in the startup. And it\u2019s putting the systems into its Texas developments.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Keeping the Lights On: It\u2019s a New Competitive Edge for Home Builders.<\/h2>\n\n\n\n<p>Strong electricity is a selling point in Texas. As temperatures rise and weather becomes more volatile, people want backup batteries to make sure they can keep the lights on. Systems are overloaded (ironically, tech companies are one big reason for that). At the same time, the existing electric grids are getting older. Generators are an incomplete solution. And sometimes they fail when residents need them the most.<\/p>\n\n\n\n<p>The upshot? If Lennar can offer real peace of mind, it could sell more houses in Texas. And it\u2019s not the only home building company thinking this way. Electrical innovation can be a major competitive edge in today\u2019s home building business.<\/p>\n\n\n\n<p>Eric Feder heads LENx, Lennar&#8217;s innovation and VC investing division. Feder\u2019s commitment to the backup battery startup is a sort of crisis-into-opportunity play. Feder explains:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Millions of Texans are running into outage issues, partly related to ever more extreme weather events.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What Base Power has to offer appeals to buyers looking for a \u201cworry-free solution\u201d to the outage problem.<\/li>\n<\/ul>\n\n\n\n<p>Backup battery power is a burgeoning market segment. At maximum output, more than 10% of Texas is running off battery power. This explains why Lennar has become a key investor in Base Power.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Installing Hardware Is One Thing. But the Ongoing Revenue Comes From Software Subscriptions.<\/h2>\n\n\n\n<p>The two companies have announced an agreement in which Base puts equipment into the homes Lennar develops in and around North Austin and Dallas-Fort Worth, Texas. The builder has picked neighborhoods where electric outages have become most common.&nbsp;<\/p>\n\n\n\n<p>For a prospective buyer, the equipment is advertised as free. But the growing tech profit source these days involves consumer subscriptions. Such is the case here. People who buy Lennar homes outfitted with VPP electricity would subscribe to a Base Power account for their energy needs. As with a regular electric bill, they would pay for the service monthly.<\/p>\n\n\n\n<p>Lennar chair Stuart Miller says this is about more than profit. Miller says Lennar aims to \u201cimprove the overall stature of the home building business, as it seeks to address the markets that are stressed and having problems.\u201d These problems, of course, include the need for reliable electricity and more capacity in the grid.&nbsp;<\/p>\n\n\n\n<p>The first customers will be at new developments in areas where outages are common:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Firefly Pointe, a Homeowners\u2019 Association property in Hutto, Texas, with new construction selling for $262 \u2013 500K.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rancho del Cielo, a Homeowners\u2019 Association property in the Austin suburb of Jarrell, Texas, with newly built homes selling for $221 \u2013 280K.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rancho Canyon, a Homeowners\u2019 Association property in the Fort Worth subdivision of Haslet, Texas, with new construction selling for $289 \u2013 485K.<\/li>\n<\/ul>\n\n\n\n<p>The electric service from Base is an optional amenity. Should a homeowner choose to sign up, the new home will come with a Base battery installed.<\/p>\n\n\n\n<p>The buyer will get a choice of energy sources for the battery. Some customers will draw from wind power, some from fossil fuel sources. But most will choose solar, according to the company. It\u2019s the best financial choice. Solar allows for the lowest monthly rates, and lets the homeowner sell electricity back to Base Power. In turn, Base Power sells stored energy back to the area\u2019s grid when demand for electricity surges. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Here&#8217;s How the Battery System Works.<\/h2>\n\n\n\n<p>Homeowners can opt into a subscription from Base Power, which owns the batteries. This gives them the peace of mind that the batteries will keep the lights on when the grid fails.<\/p>\n\n\n\n<p>Because it controls the software and the system, Base has the ability to get the least expensive electricity. In turn, the company can make sure Base Power customers receive fair pricing on backup electricity. As the normal electric flow continues to power cities, Base Power we can use the batteries to send a flow of energy back to the grid, according to Base Power CEO Zach Dell.&nbsp;<\/p>\n\n\n\n<p>Customers currently pay $595 to start the plan, and around $20 for their ongoing monthly subscription. In return, Base Power provides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The battery and related hardware. Base Power sends electricians to the homes to install all necessary parts.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cloud-based software that remotely controls the electricity coming into a home, and directs excess power back to the grid. Base Power directs the home battery to pull from the grid at nighttime and other off-peak times.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The hardware maintenance and the software updates needed to ensure dependable and cost-efficient power.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Electricity itself, through Base\u2019s partnership with a utility company. Base says it can save a homeowner between 10% and 20% overall on monthly electric costs.<\/li>\n<\/ul>\n\n\n\n<p>Zach Dell, the founder and CEO of Base Power, says the offering will lower electric bills. At the same time, Dell acknowledges that the batteries come from China, so the company faces the financial impacts of tariffs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In Texas and Beyond: Are New Homes With Backup Power Now Trending?<\/h2>\n\n\n\n<p>Base Power is one of a bevvy of tech startups jumping into the backup power arena. And no wonder.&nbsp; Here\u2019s the projection, according to Mordor Intelligence\u2019s report \u201cVirtual Power Plant Market Size &amp; Share Analysis &#8211; Growth Trends and Forecast (2025 &#8211; 2030)\u201d:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Software as a service for the Virtual Power Plant market is set to grow at a 24% annual rate.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Backup battery storage is poised to expand by 28% yearly over the coming five years. During that time, residential use will experience an estimated 25% annual growth rate.<\/li>\n<\/ul>\n\n\n\n<p>We\u2019re watching a trend in formation. You\u2019ll recall that Lennar considers the pilot with Base Power part of its mission to \u201cimprove the overall stature of the home building business, as it seeks to address the markets that are stressed and having problems.\u201d Lennar is Florida-based, and operates across the country.<\/p>\n\n\n\n<p>The partnership which Base Power has forged with Lennar\u2019s housing developers will give this new company a leg up when it comes to customer willingness to adopt the idea. Backup power will simply be part of a home purchase. The industry will be taking notes.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Supporting References<\/strong><\/p>\n\n\n\n<p>Lennar Corporation release in <em>PR Newswire<\/em> via <em>PRNewswire.com<\/em>: <a href=\"https:\/\/www.prnewswire.com\/news-releases\/lennar-and-base-power-to-provide-homeowners-a-battery-powered-home-energy-service-in-key-texas-markets-302323726.html\" target=\"_blank\" rel=\"noreferrer noopener\">Lennar and Base Power to Provide Homeowners a Battery-Powered Home Energy Service in Key Texas Markets<\/a> (Dec. 5, 2024).<\/p>\n\n\n\n<p>Diana Olick with Lisa Rizzolo for <em>CNBC.com<\/em>: <a href=\"https:\/\/www.cnbc.com\/2025\/04\/29\/why-lennar-is-betting-on-base-which-is-building-home-backup-batteries.html\" target=\"_blank\" rel=\"noreferrer noopener\">Clean Start \u2013 Why Lennar Is Betting on a Startup Building Backup Batteries for Texas Homes<\/a> (Apr. 29, 2025).<\/p>\n\n\n\n<p>Mordor Intelligence: <a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/virtual-power-plant-market\" target=\"_blank\" rel=\"noreferrer noopener\">Global Virtual Power Plant Market<\/a> (2025).<\/p>\n\n\n\n<p>And as linked.<\/p>\n\n\n\n<p>More on topics: <a href=\"https:\/\/www.deeds.com\/articles\/the-resilient-deed-what-property-buyers-should-know-about-climate-weather-and-insurance\/\">The Resilient Deed \u2013 What Property Buyers Should Know About Climate, Weather, and Insurance<\/a><\/p>\n<\/div>\n\n\n\n<p>Photo credit: <a href=\"https:\/\/www.pexels.com\/photo\/white-light-switch-on-white-painted-wall-3650908\/\" target=\"_blank\" rel=\"noreferrer noopener\">Castorly Stock<\/a> (not a representation of Base Power equipment), via Pexels\/Canva.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Base Power is the name of an electricity startup, founded just two years ago in Austin, Texas. This new firm is part of a growing network of Virtual Power Plants (VPPs). These systems provide a way to store battery power, so the lights stay on during stormy times or when the grid is overwhelmed. Calling [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[131],"tags":[2706,2709,2708,2704,2711,2707,511,2705,2703,2710],"class_list":["post-6769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","tag-backup-batteries","tag-base-power","tag-battery-storage","tag-grid-reliability","tag-home-energy","tag-homebuilding-trends","tag-lennar","tag-solar-energy","tag-texas-homes","tag-virtual-power-plants"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lennar Bets on Battery-Making Startup for Texas Homes - Deeds.com<\/title>\n<meta name=\"description\" content=\"Lennar is investing in Austin startup Base Power to bring backup battery systems to Texas homes. Learn how virtual power plants, solar, and subscriptions are reshaping homebuilding and keeping the lights on during outages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deeds.com\/articles\/lennar-bets-on-battery-making-startup-for-texas-homes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lennar Bets on Battery-Making Startup for Texas Homes - Deeds.com\" \/>\n<meta property=\"og:description\" content=\"Lennar is investing in Austin startup Base Power to bring backup battery systems to Texas homes. Learn how virtual power plants, solar, and subscriptions are reshaping homebuilding and keeping the lights on during outages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deeds.com\/articles\/lennar-bets-on-battery-making-startup-for-texas-homes\/\" \/>\n<meta property=\"og:site_name\" content=\"Deeds.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/deedsrealestate\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-25T11:53:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-25T11:53:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deeds.com\/articles\/wp-content\/uploads\/2025\/08\/lenar-bets-on-battery-making-startup.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1198\" \/>\n\t<meta property=\"og:image:height\" content=\"457\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Deeds.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RealEstateDeeds\" \/>\n<meta name=\"twitter:site\" content=\"@RealEstateDeeds\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Deeds.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/lennar-bets-on-battery-making-startup-for-texas-homes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/lennar-bets-on-battery-making-startup-for-texas-homes\\\/\"},\"author\":{\"name\":\"Deeds.com\",\"@id\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/#\\\/schema\\\/person\\\/8e0eeca72de74094ddaa30fc54159b6b\"},\"headline\":\"Lennar Bets on Battery-Making Startup for Texas Homes\",\"datePublished\":\"2025-08-25T11:53:56+00:00\",\"dateModified\":\"2025-08-25T11:53:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/lennar-bets-on-battery-making-startup-for-texas-homes\\\/\"},\"wordCount\":1214,\"publisher\":{\"@id\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/lennar-bets-on-battery-making-startup-for-texas-homes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/lenar-bets-on-battery-making-startup.webp\",\"keywords\":[\"backup batteries\",\"Base Power\",\"battery storage\",\"grid reliability\",\"home energy\",\"homebuilding trends\",\"Lennar\",\"solar energy\",\"Texas homes\",\"virtual power plants\"],\"articleSection\":[\"Real Estate\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/lennar-bets-on-battery-making-startup-for-texas-homes\\\/\",\"url\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/lennar-bets-on-battery-making-startup-for-texas-homes\\\/\",\"name\":\"Lennar Bets on Battery-Making Startup for Texas Homes - Deeds.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/lennar-bets-on-battery-making-startup-for-texas-homes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/lennar-bets-on-battery-making-startup-for-texas-homes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/lenar-bets-on-battery-making-startup.webp\",\"datePublished\":\"2025-08-25T11:53:56+00:00\",\"dateModified\":\"2025-08-25T11:53:59+00:00\",\"description\":\"Lennar is investing in Austin startup Base Power to bring backup battery systems to Texas homes. Learn how virtual power plants, solar, and subscriptions are reshaping homebuilding and keeping the lights on during outages.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/lennar-bets-on-battery-making-startup-for-texas-homes\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.deeds.com\\\/articles\\\/lennar-bets-on-battery-making-startup-for-texas-homes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/lennar-bets-on-battery-making-startup-for-texas-homes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/lenar-bets-on-battery-making-startup.webp\",\"contentUrl\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/lenar-bets-on-battery-making-startup.webp\",\"width\":1198,\"height\":457},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/lennar-bets-on-battery-making-startup-for-texas-homes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lennar Bets on Battery-Making Startup for Texas Homes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/#website\",\"url\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/\",\"name\":\"Deeds.com\",\"description\":\"Real Estate Deeds Made Easy Since 1997\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/#organization\",\"name\":\"Deeds.com\",\"url\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/deeds-logo-bw.png\",\"contentUrl\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/deeds-logo-bw.png\",\"width\":417,\"height\":208,\"caption\":\"Deeds.com\"},\"image\":{\"@id\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/deedsrealestate\\\/\",\"https:\\\/\\\/x.com\\\/RealEstateDeeds\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCWGNKXWKH9nluFfeIvG0OTQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.deeds.com\\\/articles\\\/#\\\/schema\\\/person\\\/8e0eeca72de74094ddaa30fc54159b6b\",\"name\":\"Deeds.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ceb3eac3a742cc3487be04bdf8e23cf5e2804c1a8c7f64f206a3b18e850562b5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ceb3eac3a742cc3487be04bdf8e23cf5e2804c1a8c7f64f206a3b18e850562b5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ceb3eac3a742cc3487be04bdf8e23cf5e2804c1a8c7f64f206a3b18e850562b5?s=96&d=mm&r=g\",\"caption\":\"Deeds.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lennar Bets on Battery-Making Startup for Texas Homes - Deeds.com","description":"Lennar is investing in Austin startup Base Power to bring backup battery systems to Texas homes. Learn how virtual power plants, solar, and subscriptions are reshaping homebuilding and keeping the lights on during outages.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deeds.com\/articles\/lennar-bets-on-battery-making-startup-for-texas-homes\/","og_locale":"en_US","og_type":"article","og_title":"Lennar Bets on Battery-Making Startup for Texas Homes - Deeds.com","og_description":"Lennar is investing in Austin startup Base Power to bring backup battery systems to Texas homes. Learn how virtual power plants, solar, and subscriptions are reshaping homebuilding and keeping the lights on during outages.","og_url":"https:\/\/www.deeds.com\/articles\/lennar-bets-on-battery-making-startup-for-texas-homes\/","og_site_name":"Deeds.com","article_publisher":"https:\/\/www.facebook.com\/deedsrealestate\/","article_published_time":"2025-08-25T11:53:56+00:00","article_modified_time":"2025-08-25T11:53:59+00:00","og_image":[{"width":1198,"height":457,"url":"https:\/\/www.deeds.com\/articles\/wp-content\/uploads\/2025\/08\/lenar-bets-on-battery-making-startup.webp","type":"image\/webp"}],"author":"Deeds.com","twitter_card":"summary_large_image","twitter_creator":"@RealEstateDeeds","twitter_site":"@RealEstateDeeds","twitter_misc":{"Written by":"Deeds.com","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.deeds.com\/articles\/lennar-bets-on-battery-making-startup-for-texas-homes\/#article","isPartOf":{"@id":"https:\/\/www.deeds.com\/articles\/lennar-bets-on-battery-making-startup-for-texas-homes\/"},"author":{"name":"Deeds.com","@id":"https:\/\/www.deeds.com\/articles\/#\/schema\/person\/8e0eeca72de74094ddaa30fc54159b6b"},"headline":"Lennar Bets on Battery-Making Startup for Texas Homes","datePublished":"2025-08-25T11:53:56+00:00","dateModified":"2025-08-25T11:53:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.deeds.com\/articles\/lennar-bets-on-battery-making-startup-for-texas-homes\/"},"wordCount":1214,"publisher":{"@id":"https:\/\/www.deeds.com\/articles\/#organization"},"image":{"@id":"https:\/\/www.deeds.com\/articles\/lennar-bets-on-battery-making-startup-for-texas-homes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deeds.com\/articles\/wp-content\/uploads\/2025\/08\/lenar-bets-on-battery-making-startup.webp","keywords":["backup batteries","Base Power","battery storage","grid reliability","home energy","homebuilding trends","Lennar","solar energy","Texas homes","virtual power plants"],"articleSection":["Real Estate"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.deeds.com\/articles\/lennar-bets-on-battery-making-startup-for-texas-homes\/","url":"https:\/\/www.deeds.com\/articles\/lennar-bets-on-battery-making-startup-for-texas-homes\/","name":"Lennar Bets on Battery-Making Startup for Texas Homes - Deeds.com","isPartOf":{"@id":"https:\/\/www.deeds.com\/articles\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.deeds.com\/articles\/lennar-bets-on-battery-making-startup-for-texas-homes\/#primaryimage"},"image":{"@id":"https:\/\/www.deeds.com\/articles\/lennar-bets-on-battery-making-startup-for-texas-homes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deeds.com\/articles\/wp-content\/uploads\/2025\/08\/lenar-bets-on-battery-making-startup.webp","datePublished":"2025-08-25T11:53:56+00:00","dateModified":"2025-08-25T11:53:59+00:00","description":"Lennar is investing in Austin startup Base Power to bring backup battery systems to Texas homes. Learn how virtual power plants, solar, and subscriptions are reshaping homebuilding and keeping the lights on during outages.","breadcrumb":{"@id":"https:\/\/www.deeds.com\/articles\/lennar-bets-on-battery-making-startup-for-texas-homes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deeds.com\/articles\/lennar-bets-on-battery-making-startup-for-texas-homes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.deeds.com\/articles\/lennar-bets-on-battery-making-startup-for-texas-homes\/#primaryimage","url":"https:\/\/www.deeds.com\/articles\/wp-content\/uploads\/2025\/08\/lenar-bets-on-battery-making-startup.webp","contentUrl":"https:\/\/www.deeds.com\/articles\/wp-content\/uploads\/2025\/08\/lenar-bets-on-battery-making-startup.webp","width":1198,"height":457},{"@type":"BreadcrumbList","@id":"https:\/\/www.deeds.com\/articles\/lennar-bets-on-battery-making-startup-for-texas-homes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deeds.com\/articles\/"},{"@type":"ListItem","position":2,"name":"Lennar Bets on Battery-Making Startup for Texas Homes"}]},{"@type":"WebSite","@id":"https:\/\/www.deeds.com\/articles\/#website","url":"https:\/\/www.deeds.com\/articles\/","name":"Deeds.com","description":"Real Estate Deeds Made Easy Since 1997","publisher":{"@id":"https:\/\/www.deeds.com\/articles\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deeds.com\/articles\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.deeds.com\/articles\/#organization","name":"Deeds.com","url":"https:\/\/www.deeds.com\/articles\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.deeds.com\/articles\/#\/schema\/logo\/image\/","url":"https:\/\/www.deeds.com\/articles\/wp-content\/uploads\/2018\/10\/deeds-logo-bw.png","contentUrl":"https:\/\/www.deeds.com\/articles\/wp-content\/uploads\/2018\/10\/deeds-logo-bw.png","width":417,"height":208,"caption":"Deeds.com"},"image":{"@id":"https:\/\/www.deeds.com\/articles\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/deedsrealestate\/","https:\/\/x.com\/RealEstateDeeds","https:\/\/www.youtube.com\/channel\/UCWGNKXWKH9nluFfeIvG0OTQ"]},{"@type":"Person","@id":"https:\/\/www.deeds.com\/articles\/#\/schema\/person\/8e0eeca72de74094ddaa30fc54159b6b","name":"Deeds.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ceb3eac3a742cc3487be04bdf8e23cf5e2804c1a8c7f64f206a3b18e850562b5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ceb3eac3a742cc3487be04bdf8e23cf5e2804c1a8c7f64f206a3b18e850562b5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ceb3eac3a742cc3487be04bdf8e23cf5e2804c1a8c7f64f206a3b18e850562b5?s=96&d=mm&r=g","caption":"Deeds.com"}}]}},"jetpack_featured_media_url":"https:\/\/www.deeds.com\/articles\/wp-content\/uploads\/2025\/08\/lenar-bets-on-battery-making-startup.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.deeds.com\/articles\/wp-json\/wp\/v2\/posts\/6769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deeds.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deeds.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deeds.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deeds.com\/articles\/wp-json\/wp\/v2\/comments?post=6769"}],"version-history":[{"count":1,"href":"https:\/\/www.deeds.com\/articles\/wp-json\/wp\/v2\/posts\/6769\/revisions"}],"predecessor-version":[{"id":6771,"href":"https:\/\/www.deeds.com\/articles\/wp-json\/wp\/v2\/posts\/6769\/revisions\/6771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deeds.com\/articles\/wp-json\/wp\/v2\/media\/6770"}],"wp:attachment":[{"href":"https:\/\/www.deeds.com\/articles\/wp-json\/wp\/v2\/media?parent=6769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deeds.com\/articles\/wp-json\/wp\/v2\/categories?post=6769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deeds.com\/articles\/wp-json\/wp\/v2\/tags?post=6769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}