{"id":7040,"date":"2025-12-08T06:16:14","date_gmt":"2025-12-08T11:16:14","guid":{"rendered":"https:\/\/www.deeds.com\/articles\/?p=7040"},"modified":"2025-12-08T06:16:15","modified_gmt":"2025-12-08T11:16:15","slug":"seeking-housing-market-info-today-61-of-home-buyers-check-ai-first","status":"publish","type":"post","link":"https:\/\/www.deeds.com\/articles\/seeking-housing-market-info-today-61-of-home-buyers-check-ai-first\/","title":{"rendered":"Seeking Housing Market Info? Today, 61% of Home Buyers Check AI First."},"content":{"rendered":"\n
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Artificial intelligence is transforming real estate deals, says a new Realtor.com<\/em>\u00ae survey. Through that survey, the National Association of REALTORS\u00ae found that eight out of ten U.S. home buyers use artificial intelligence (AI)<\/a> when making their plans and navigating their home purchases.<\/p>\n\n\n\n

The top two AI models for buyers are OpenAI\u2019s ChatGPT and Google\u2019s Gemini. Social media channels are also influencing purchasers. Nine in ten check in with YouTube, Facebook, or another platform. Gen Z prefers to go to TikTok for housing information. Of course, the social media channels are investing in AI for their users \u2014 led by Meta, the parent company of Facebook and Instagram.<\/p>\n\n\n\n\n\n\n\n

Is AI Replacing Real Estate Agents? No, But\u2026<\/h2>\n\n\n\n
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Newsweek<\/em> has reported on the \u201cdramatic\u201d nature of the change in buyer\u2019s access to information through ChatGPT, Gemini, and the like. One oft-stated concern involves the use of AI as a substitute for a human agent\u2019s guidance.<\/p>\n\n\n\n

Granted, most buyers surveyed (62%) think real estate agents are the best source of real estate information. But AI ranks as a close second. Sixty-one percent of the buyers surveyed<\/a> said AI is their go-to source of knowledge.<\/p>\n\n\n\n

Buyers now know that AI tools can instantly supply on-point answers to situation-specific questions. AI can generate information about places and prices, and tips for getting from Point A\u2026 to a deed. <\/p>\n\n\n\n

Most industry insiders insist that AI is no substitute for a human being\u2019s ability to calm the buyer at rocky points in the journey to closing.<\/p>\n\n\n\n

Why Is AI \u201cNews\u201d? Haven\u2019t Real Estate Companies Used AI for Years?<\/h2>\n\n\n\n

True. Visitors to real estate websites now type in conversational questions. They can find, say, a home near public transit and near restaurants \u2014 not just the right-sized homes in a given area.<\/p>\n\n\n\n

Agents, too, have been using AI. Many now rely on it to compose first drafts of client correspondence, notes, and home descriptions. AI tools can review leases and contracts. They can help find errors or risks in the heap of paperwork that makes up a transaction. AI has found a place in permitting plans, in rental management, and in building methods. It can help find problems with systems in advance of system failures. It can work with smart homes to save energy and lower emissions. (But note: AI depends on massive electricity flows, so it\u2019s hardly carbon-neutral itself.)<\/p>\n\n\n\n

While none of this is new, there are continual advancements in the way AI works. Agents may find themselves surprised at how well the newest versions can edit drone videos, or achieve virtual interior decorating. While real estate search sites have been blending in machine-learning features over several years, AI is becoming better by leaps and bounds as it processes users\u2019 inputs. <\/p>\n\n\n\n

And today, the number of people using AI for self-help is striking. Some are using AI tools as affordability aids. AI can complete large sets of comparisons at once, sometimes leading home seekers to listings that an agent wouldn\u2019t have noticed.<\/p>\n\n\n\n

What Are the Possible Pitfalls When Relying on Artificial Intelligence?<\/h2>\n\n\n\n

The answers given by generative AI models can seem completely solid and confident, but they can be wrong. AI models are trained on the information fed into them. If material is biased, distorted, offensive, or inaccurate, the models may pick it up and replicate it.<\/p>\n\n\n\n

AI tools that help home buyers with financial planning only look at certain aspects of a household\u2019s situation. Their answers should be double-checked by a mortgage specialist or an actual financial planner.<\/p>\n\n\n\n

And what about our real estate professionals\u2019 use of AI? Should we be concerned?<\/p>\n\n\n\n

At this point, the missteps, biases, and dangers of AI dependency are well known in the industry. Staging tools sometimes create strange set-ups that would be absurd or dangerous to replicate in real life. And using AI to improve images can easily border on misrepresentation.<\/p>\n\n\n\n

AI has made business errors, too. Remember Zillow\u2019s short-lived iBuying concept<\/a>? Part of the reason it failed was technological. The company relied on its in-house AI tools to make cash offers on homes. AI couldn\u2019t predict when the market was about to run past its peak. It was a major business setback, and many people lost their jobs because of it.<\/p>\n\n\n\n

Buyers do need to understand what\u2019s going on with the companies involved in their deed transactions. The savvy buyer asks what tech an agent will use, how the model works, and what personal data guards are in place. Is a human checking the documents for accuracy? Are businesses telling their customers when and how AI is being used? Does the company\u2019s website take customer privacy seriously? Do customers have the ability to examine and adjust the data kept in the system?<\/p>\n\n\n\n

Are AI-Led Decisions Going to Treat Us All Fairly?<\/h2>\n\n\n\n

\u201cAI won\u2019t end open houses,\u201d writes Cameron Sperance for Boston.com,<\/em> \u201cbut it will change who walks through the door.\u201d Sellers may appreciate this. After all, sellers hope to attract people whose lifestyles match up with the homes they list. But agents must be sure they aren\u2019t steering some potential buyers away based on the way people are assessed by AI models. <\/p>\n\n\n\n

Today\u2019s industry leaders have internal protocols for alerting a human to biased language, or potentially unlawful steering of customers. Best practices include audits of AI-assisted decisions for compliance with fair housing law and policy. As the National Fair Housing Alliance points out, competent human oversight keeps processes legal and fair.  <\/p>\n\n\n\n

AI-aided fraud is anything but fair. Manipulators have used AI to forge legal instruments, impersonate property owners, and transfer deeds. Even experienced agents have wired funds to false sellers. Learn more, with our <\/strong><\/em>Updated Guide to AI Fraud in Real Estate Deals<\/em><\/strong><\/a>.<\/strong><\/em><\/p>\n\n\n\n

Let\u2019s Put It All Together<\/h2>\n\n\n\n

What do the latest surveys and commentaries tell us about AI and real estate? Some of AI\u2019s promised benefits are real. AI can streamline clerical work, provide unusual insights, and help people reach their goals efficiently.<\/p>\n\n\n\n

All that acknowledged, even the smartest machine does not replace human experience, local knowledge, and ethical standards. As many novel technologies do, AI makes mistakes. When the information fed to AI is flawed or outdated, so are the results it spits out.<\/p>\n\n\n\n

Ethical AI use in real estate requires transparency and a commitment to fair practices. Cameron Sperance at Boston.com<\/em> has a message to deed holders and deed seekers, too: \u201ctreat AI as the scout, not the closer.\u201d<\/p>\n\n\n\n

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Supporting References<\/strong><\/p>\n\n\n\n

Suzanne Blake for Newsweek<\/em>: AI Is Taking Over Housing Market \u2013 Report<\/a> (Oct. 14, 2025; describing the results of a Realtor.com<\/em> survey of 1,000 U.S. adults in August 2025).<\/p>\n\n\n\n

Cameron Sperance for Boston.com<\/em>, from Boston Globe Media Partners, LLC: AI Streamlines the Search, But You Still Need the Human Touch<\/a> (Sep. 10, 2025).<\/p>\n\n\n\n

Brittany Webb for the National Housing Conference: Artificial Intelligence Is a Part of Housing\u2019s Future. What That Future Looks Like Is Up to Us<\/a> (Jul. 27, 2025).<\/p>\n\n\n\n

David Fletcher in the Realty Times<\/em>\u00ae: Why Real Estate Agents Shouldn\u2019t Blindly Trust AI<\/a> (Sep. 19, 2025).<\/p>\n\n\n\n

And as linked.<\/p>\n\n\n\n

More on topics: Central Arizona real estate leader\u2019s hot take on AI<\/a>, Artificial intelligence versus an agent\u2019s experience<\/a><\/p>\n\n\n\n

Image credits: Julia M. Cameron<\/a> and Jakub Zerdzicki<\/a>, via Pexels\/Canva.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Artificial intelligence is transforming real estate deals, says a new Realtor.com\u00ae survey. Through that survey, the National Association of REALTORS\u00ae found that eight out of ten U.S. home buyers use artificial intelligence (AI) when making their plans and navigating their home purchases. The top two AI models for buyers are OpenAI\u2019s ChatGPT and Google\u2019s Gemini. […]<\/p>\n","protected":false},"author":2,"featured_media":7041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[134,131],"tags":[3048,199,999,697,3047,324,558,3050,204,408,3049],"class_list":["post-7040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-real-estate","tag-ai-fraud","tag-ai-in-real-estate","tag-chatgpt","tag-fair-housing","tag-google-gemini","tag-home-buying","tag-housing-market-trends","tag-housing-technology","tag-proptech","tag-real-estate-agents","tag-real-estate-surveys"],"yoast_head":"\nSeeking Housing Market Info? Today, 61% of Home Buyers Check AI First. - Deeds.com<\/title>\n<meta name=\"description\" content=\"New surveys show 61% of U.S. home buyers now rely on AI for real estate advice. 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