{"id":7532,"date":"2026-06-12T22:56:42","date_gmt":"2026-06-13T02:56:42","guid":{"rendered":"https:\/\/www.deeds.com\/articles\/?p=7532"},"modified":"2026-06-12T22:56:44","modified_gmt":"2026-06-13T02:56:44","slug":"look-whos-coming-for-home-seller-information-google-expands-real-estate-listings-in-search","status":"publish","type":"post","link":"https:\/\/www.deeds.com\/articles\/look-whos-coming-for-home-seller-information-google-expands-real-estate-listings-in-search\/","title":{"rendered":"Look Who\u2019s Coming for Home Seller Information: Google Expands Real Estate Listings in Search."},"content":{"rendered":"\n
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There\u2019s some big news out there, involving how we all search for homes<\/a>. Google real estate listings are back. You might see them if you use Google Search on your phone.<\/p>\n\n\n\n

After an eight-market pilot, Google and HouseCanary are expanding home listings in mobile search across the United States. It shows listings for greater San Francisco, Los Angeles, and San Diego, as well as greater New York, Miami, Austin, Chicago, and Cleveland.<\/p>\n\n\n\n

The listing experience is powered through HouseCanary\u2019s ComeHome platform. HouseCanary, which owns ComeHome, is a high-tech real estate brokerage. It is licensed to do business as a brokerage in every U.S. state.<\/p>\n\n\n\n

For a potential home buyer, the Google and HouseCanary feature offers convenience. Listings come into view complete with \u201crequest a tour\u201d buttons.<\/p>\n\n\n\n\n\n\n\n

Follow the Money? Realities That Agents Must Ponder<\/h2>\n\n\n\n

Members of specific Multiple Listing Services can opt in to share listings through ComeHome for possible inclusion in the Google test. This means the number of total listings available through Google\u2019s search engine depends on the real estate professionals who choose to populate the test with local information. The pilot search feature, then, isn\u2019t comprehensive. As it stands now, it can\u2019t replace the data services that agents currently use.<\/p>\n\n\n\n

Presumably, as more listing services and more agents opt in, the search will become robust, and spread to more cities and towns. We may soon be able to pick up a phone anywhere in the country and browse for listings, see the home descriptions, interior and outdoor visuals, and set up a tour\u2014all on the ComeHome platform.<\/p>\n\n\n\n

Now, agents must consider the pros and cons of sharing their listings with the mobile service. Is this a good idea?<\/p>\n\n\n\n

The agents who opt in get the benefit of having the pilot search feature work for them at no charge. HouseCanary says the pilot is free for contributors. Search results will credit the agents who contribute active listings. Potential clients will be able to click to contact the contributing agent. And the agent won\u2019t be charged for these potential customers\u2019 visits to their sites. So far, so good for agents.<\/p>\n\n\n\n

That said, there are points to ponder before diving in.<\/p>\n\n\n\n

When massive tech companies, including Google, put themselves on the path between hopeful buyers and the mortgage process, what are the long-term ramifications? Data can be monetized, and money is power. This is a special risk for small brokers and independent agents who cannot keep up with tech companies that might be motivated to redirect leads. Should these agents feed this dynamic?<\/p>\n\n\n\n

To quote HousingWire<\/em>:<\/p>\n\n\n\n

HouseCanary runs a separate business selling property data to, in its own words, \u201cten of the top buyers of residential loans on Wall Street, six of the top mortgage lenders and seven of the top single-family housing REIT operators.\u201d<\/em><\/p>\n\n\n\n

Here\u2019s what that means, according to HousingWire<\/em>. The agents give their listings away, to a competing brokerage. That valuable information now belongs to \u201ca company that sells to Wall Street, and out onto Google.\u201d<\/p>\n\n\n\n

Wall Street Finds Another Way to Get Our Goat? Say It\u2019s Not So<\/h2>\n\n\n\n

Well, ultimately there are some questions here for the ordinary deed seeker or small business. Here\u2019s the context, broken down:<\/p>\n\n\n\n