{"id":7877,"date":"2026-11-08T19:37:11","date_gmt":"2026-11-09T00:37:11","guid":{"rendered":"https:\/\/www.deeds.com\/articles\/?p=7877"},"modified":"2026-11-08T19:37:12","modified_gmt":"2026-11-09T00:37:12","slug":"portal-wars-come-on-brokers-deed-seekers-just-want-to-see-the-homes","status":"publish","type":"post","link":"https:\/\/www.deeds.com\/articles\/portal-wars-come-on-brokers-deed-seekers-just-want-to-see-the-homes\/","title":{"rendered":"Portal Wars? Come On, Brokers\u2014Deed Seekers Just Want to See the Homes"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

This season, the New York City listings portal built by Zillow\u00ae has rolled out a feature to let sellers\u2019 agents \u201cpremarket\u201d homes for two weeks. During that time, days on the market won\u2019t be counted on the StreetEasy\u00ae web portal. Price changes won\u2019t be shown.<\/p>\n\n\n\n

StreetEasy\u2019s parent company Zillow calls the feature \u201ca short window to build momentum.\u201d<\/p>\n\n\n\n

\u201cPremarketing can help you sell,\u201d urges StreetEasy.<\/p>\n\n\n\n

But does it help people find deeds? Or is it another gatekeeper for the real estate industry?<\/p>\n\n\n\n\n\n\n\n

NYC \u201cPreview\u201d and \u201cComing Soon\u201d Listings: How They Work<\/h2>\n\n\n\n

How does the StreetEasy preview tool work? The seller\u2019s agent can pick one\u2014only one\u2014of two pre-market modes for each listing. There\u2019s Preview, or Coming Soon.<\/p>\n\n\n\n

As soon as the agent selects one of the options, deed seekers can view the listing and set up a tour. Agents can see who is visiting. In other words, StreetEasy Preview lets deed seekers connect directly with the listing agent. Zillow notes that this aspect represents transparency and open access.  <\/p>\n\n\n\n

\u201cComing Soon\u201d entries do show the time and price history of a home for sale. The Preview feature, in contrast, hides the number of days the listing has been posted, and also conceals any price changes and any other modifications that sellers or their agents might apply. The option gives the seller\u2019s agent \u201cflexibility to test and refine your selling strategy\u201d before switching to active status.<\/p>\n\n\n\n

Zillow seems to be testing and refining its own strategy. The main Zillow listings site has already been trying out a preview feature, called Zillow Preview, for several months.  <\/p>\n\n\n\n

Not a \u201cPrivate Listing\u201d Feature, Insists Zillow<\/h2>\n\n\n\n

In the buzz that\u2019s followed StreetEasy\u2019s preview tool, Zillow seems to be saying: What\u2019s not to like? After all, any New York City agent can get a head start constructing a sale, building momentum in the biggest available forum for NYC home seekers.<\/p>\n\n\n\n

Customers, though, are likely to wonder how much key information is kept out of their sight when they shop. How much is being held off-record, in test mode, behind the scenes? Who stands to benefit from the difference?<\/p>\n\n\n\n

The consumer just wants to find a home.<\/p>\n\n\n\n

Zillow and StreetEasy leaders insist that this feature is not the same as a brokerage\u2019s private listing strategy. As they must. For starters, Zillow doesn\u2019t like<\/a> other<\/em> brokers using private listings. In September, StreetEasy published a rule that homes for sale have to appear on its platform on the same day they go live on any other channels.  <\/p>\n\n\n\n

Other Brokerages Scramble to Compete for NYC Market<\/h2>\n\n\n\n

This year, a New York state bill was passed. It\u2019s meant to ensure online seekers can view every home that comes up for sale.<\/p>\n\n\n\n

The bill has not been signed into law at this point. If the Fair and Transparent Real Estate Listing Act<\/em> gets signed into New York law, it will direct real estate agents to market properties via the multiple listing service (MLS). This is the current gold standard for transparency. Once a home is on the MLS, the world knows. It\u2019s visible on all the go-to real estate sites. That\u2019s good for all buyers and most sellers.<\/p>\n\n\n\n

Those who want to market the home privately still can. The agent will need to have the seller sign a special form. This disclosure form warns the seller about the effects of privacy on a sale. Statistics show clearly that publicity optimizes a sale\u2019s results.<\/p>\n\n\n\n

Yet some brokerages seek an edge in the market through private listings. Compass is one of the influential companies that want the option to use private listings. Zillow says no. Brokerages should not use gated networks. StreetEasy, says Zillow, is not<\/em> a closed network, because consumers can view the listings right on the NYC portal, no brokerage contract required. And small brokerages that don\u2019t have access to sophisticated technology aren\u2019t disadvantaged. Pre-marketing can coexist with transparency, say the Zillow leaders.<\/p>\n\n\n\n

But other, more powerful brokerages are not so happy about the reach and power of Zillow\u2019s StreetEasy site. Corcoran, now part of Compass International Holdings, has encouraged New York City home sellers and their agents to ditch StreetEasy. If they do, Corcoran will give them incentives valued at $1,000. For Zillow, the point is to keep StreetEasy\u2019s expansive reach, and not to lose power to Corcoran and its subsidiary brands.<\/p>\n\n\n\n

States Join the Fray, Putting Their Own Restrictions on Private Listings<\/h2>\n\n\n\n

We\u2019ve been watching lawmaking efforts in Washington and Connecticut<\/a>, which have resulted in bars against secret listings. Wisconsin, too, has introduced a bill to compel transparency in listings.<\/p>\n\n\n\n

These bills are all about forcing immediate and open listings, or else directing sellers\u2019 agents to formally disclose to their clients that privately listing their homes will weaken their position and decrease the likelihood that the home will sell for the highest possible price. And real estate agents\u2019 associations across the country have lobbied for the transparency bills.<\/p>\n\n\n\n

So has Zillow. Pointing to the states that now have pro-transparency laws, Zillow commends what it calls a movement to demand open listings. Zillow has also filed legal actions in court. It\u2019s been battling Compass in Chicago.<\/p>\n\n\n\n

Private listings controlled by Compass, says Zillow, have been offending antitrust law. Some lawmakers have agreed, and have referred to hidden listings as unfair or deceptive trade practices.<\/p>\n\n\n\n

Our Takeaway\u2014But It Doesn\u2019t Have to Be Yours<\/h2>\n\n\n\n

We at Deeds.com<\/em> are not affiliated with real estate brokerages. We do not stand to benefit from the outcome of the fierce competition among them. But to people seeking deeds, these outcomes matter.<\/p>\n\n\n\n

If access to deeds is going to be fair, we need transparency. Deed seekers and home sellers alike should be able to get all the data without being stopped by brokerage-controlled barriers. Today, more than ever, housing availability is vital. States should ensure information transparency, and put the deed seekers first.<\/p>\n\n\n\n

Important note: <\/em><\/strong>This commentary is provided as food for thought, and not as legal or financial advice. Looking for listing data or help with your listing? An experienced real estate agent in your area can offer guidance to support your goals, in line with your state and local rules.<\/p>\n\n\n\n

\n

Supporting References<\/strong><\/p>\n\n\n\n

Sheridan Wall, with research by Matthew Elo, for The Real Deal<\/em> (trademark of Korangy Publishing Inc. of New York, New York): StreetEasy Goes on the Offense in Listings Battle<\/a> (Oct. 24, 2026).  <\/p>\n\n\n\n

Dezireh Eyn for Inman.com<\/em>: Opinion \u2013 The Portal Wars Are Making Real Estate Look Shady (Again) (Oct. 21, 2026).<\/p>\n\n\n\n

Amie Fisher for RealEstateNews.com<\/em>: Real Estate News \u2013 StreetEasy Adds Status Options So Listings Can \u201cBuild Momentum<\/a>\u201d(Oct. 21, 2026).<\/p>\n\n\n\n

Stephanie Reid-Simons for RealEstateNews.com<\/em>:Zillow Launches \u201cPreview\u201d to Highlight Pre-Market Listings<\/a> (updated Mar. 17, 2026).<\/p>\n\n\n\n

Deeds.com<\/em>: Should Brokers Keep For-Sale Homes Hidden<\/a>? (Dec. 4, 2024).<\/p>\n\n\n\n

Deeds.com<\/em>: Pro-Consumer Trend \u2013 New York to Ban Private Listings, Making More Homes Visible to Buyers<\/a> (Jun. 9, 2026).<\/p>\n\n\n\n

Deeds.com<\/em>: Do Private Listings Hurt Senior Home Sellers<\/a>? (Jan. 8, 2026).<\/p>\n\n\n\n

Learn more on this and related topics from Deeds.com. See: Pocket listings<\/a>, Why do my home purchase facts show up on the internet<\/a>?,\u00a0MLS listings<\/a>, Private real estate listings<\/a><\/p>\n\n\n\n

Photo credit: Andrea Piacquadio<\/a>, via Pexels\/Canva.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

This season, the New York City listings portal built by Zillow\u00ae has rolled out a feature to let sellers\u2019 agents \u201cpremarket\u201d homes for two weeks. During that time, days on the market won\u2019t be counted on the StreetEasy\u00ae web portal. Price changes won\u2019t be shown. StreetEasy\u2019s parent company Zillow calls the feature \u201ca short window […]<\/p>\n","protected":false},"author":2,"featured_media":7878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[131],"tags":[4136,3297,3717,4134,3716,3103,2003,4132,3715,4137,4135,288,4133],"class_list":["post-7877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","tag-coming-soon-listings","tag-compass","tag-deed-seekers","tag-listing-transparency","tag-mls-listings","tag-new-york-real-estate","tag-pocket-listings","tag-premarketing","tag-private-real-estate-listings","tag-real-estate-brokerages","tag-streeteasy","tag-zillow","tag-zillow-preview"],"yoast_head":"\nZillow Preview Listings: Good or Bad for Deed Seekers?<\/title>\n<meta name=\"description\" content=\"Zillow preview listings on StreetEasy let agents premarket homes while hiding days on market and price changes. 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