Tag: buyer representation
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Can AI Empower Home Buyers to Represent Themselves? This Month, Homa Debuts in Florida
A new real estate company, Homa, says it can cut the “red tape, middlemen, and mystery” from the home buyer’s experience. It’s an AI-powered tool that helps customers handle their own purchases, step by step. Homa also claims to cut out the pressure and bias that buyers face in the traditional market.
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Paying the Agents: In “Post-Commission” Times, Buyers Finally Have a Say
Last year, the National Association of REALTORS® (NAR) settled a major lawsuit and agreed to change the way agents get paid. Buyers now know they’re covering their agents’ commissions themselves. Once NAR agreed to new rules, as part of the $418 million lawsuit settlement, some people predicted a new wave of buyer-friendly competition among agents.…
