The Compass Real Estate Company Is About to Open a New Division Just for Boomers

Compass is launching a new division to guide and serve senior clients. The agents who sign up will be certified by the Society of Certified Senior Advisors.

Here’s the latest.

The Decision: Why a New Division in 2025?

Older adults represent a major market force. Nearly 40% of home buyers out there are baby boomers.

And boomers have particular needs. The value of the home, for many, is the financial core they’ll rely on. It’s important for their real estate agents to understand this.

At the same time, the older client might have been out of the market for decades. Maybe older adults could use support with digital real estate tools. Many more need to get their home ready for the market and could use some guidance on what that’s going to take.

So the new division, named Compass Plus, is about to launch and homeowners can sign up for news. The division’s president, Richard Spiering, says Compass saw a need in the market for agents with the know-how and commitment to serve older adults.   

One agent told The Dallas Morning News that becoming a Compass Plus agent just makes sense at this time. After all, the business has naturally come to serve a larger population of people aged 55+, as the massive boomer generation reached that age.

The Agents: What Will Their Certification Mean?

Compass Plus agents will:

• Have special ethics training in professional responsibility to older adults.

• Take continuing education courses to keep current.

• Be expected to conduct themselves as advocates for the clients they serve.

• Have a certification from the Society of Certified Senior Advisors. This is a respected organization for people who work with older adults in a number of industries.  

Note: Older adults might also look out for a Seniors Real Estate Specialist, or SRES, certified by the National Association of REALTORS®. This is a different designation.

Once they have the training and complete their exams, Compass Plus agents will be ready to assist older adults with various goals. It’s not just about selling, but also:

• Planning age-in-place upgrades for their homes.

• Downsizing from the family home and entering retirement, whether that means using the equity to enjoy life, or to fund a move to an older adult community.

We can expect many of these agents to be boomers themselves, joining the new division to guide other older adults.

In Place: Most Older Adults Prefer to Stay at Home.

Most older people want to keep their current homes through their retirement years. Of course, in many cases plans do change. Whatever their plans may be, boomers need to stay tuned into market realities.

And that brings up the question: Why do people who want to age in place wind up moving despite those plans?

Ten percent of seniors find living at home a challenge. Some want to stay where they are, and therefore never make contingency plans. Older adults who don’t install accessibility features typically wind up selling. They often need support when they begin rethinking their living situations.

Compass Plus agents will be able to point seniors to certified aging-in-place specialists. They’ll offer support for deed holders who want to prepare an existing home for safety and convenience as they get older.  

They’ll also help older adults understand the current market, and how to navigate a number of online processes. Seniors tend to be targets of pressure from others, scams, and even deed theft. Helpful guidance is important on that score as well.

No Matter What Your Retirement Goals Look Like…

Ask yourself: Have you arranged a solid plan to outfit your home for ease, safety, and comfort? If you were to need one, how long would it take to line up a licensed and locally recommended real estate agent with experience assisting older sellers?

It’s really never too early to take control and prepare for the future you design.