Now It’s the Deepfakes. Protect Deeds and Accounts From AI-Generated Imposters

Real estate transactions involve large money transfers. Creative swindlers love those. And now, progress in artificial intelligence (AI) brings new opportunities for real estate fraud.

Shady actors are using real people’s voice or image samples to create recordings and persuade buyers and sellers to respond to questions with key information. Then the scammers hijack the target’s accounts. That’s right. A new breed of AI-powered wire fraud can manipulate familiar voices and grab online pictures to create whole recordings — just to get at people’s funds.

Remaining in the dark is not an option. To keep transactions safe, what do we need to know? 

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Can We Use AI Instead of Real Estate Agents Yet?

Real estate sites use AI to offer cutting-edge listing searches. And lenders use artificial intelligence when sizing up an applicant’s financial strength. Tech-focused online lenders employ AI to help them approve or reject loan applications right away. Additionally, AI can automate various business tasks, thereby reducing the risk of fraud.

But can AI manage a real estate deal? Not exactly. You can already use ChatGPT-enabled chatbots to review the public data on markets, specific homes and tours, and mortgage rates. But AI is a tool for real people — not a replacement for them.

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What a New Executive Order Says About Artificial Intelligence—and How It Could Help People Buy Homes

A new Biden Executive Order will influence the development of artificial intelligence (AI). The Executive Order will both steer and facilitate the use of AI in many aspects of our lives.

So, is any of it relevant to how deeds change hands, and homes are bought and sold? The answer is yes — especially where financing is involved. Let’s take a look.

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And the Winner Is… NAR’s AI Contest “Homes In” on Phone Call Tech

The National Association of Realtors® (NAR) is on the hunt for “the next big thing in real estate tech,” says Bob Goldberg, the group’s CEO.

Last month, in our update on artificial intelligence for home searches, we saw NAR advertising a contest to showcase the best uses it could find for artificial intelligence in real estate. NAR invited 12 AI firms to its Innovation, Opportunity & Investment Summit (Aug. 29–30, 2023, Miami).

We tried to guess who’d win.

So… Were We Right?

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